Google Optimize is a free A/B testing tool that is popularly used for tracking and comparing a website's traffic and conversion rate of campaigns. Google Optimize's analysis can identify websites performing poorly with various techniques, such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website, and their geographical position. It also provides more advanced features, including Custom Visitor segmentation. Google Optimize's Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Google Optimize Reviews