Apxor is a digital nudging platform that can be implemented within Apps. Nudges play an important role in determining customer behaviour as they largely influence them. A nudge that is deployed perfectly is bound to be subtle and intrusive, besides being contextualised to an extent of personalisation. The tooltips provided by Apxor feature ample bits of information for the guests to know about the facilities of the client brand in concern. These, thus, help in diverting the visitors towards the facilities that are most likely to strike a chord with them turning them into prospects.