Odyssey Attribution
By Odyssey Attribution
Odyssey Partnerships, on the other hand, is a tool that allows content publishers to directly monetize their traffic. Odyssey provides advertisers and content publishers with insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculate the incremental value of each traffic source, so they can improve the allocation of their media spend. Odyssey Partnerships allows content publishers to directly monetize their traffic.