Habu

Habu is a data clean room software that enables companies to access and share their distributed data, safely. The software enables users to respect and protect their customers’ privacy by applying different privacy methodologies, while at the same time, safeguarding their and their partners’ proprietary data. With Habu, companies can minimise marketing waste and duplicate profiles by identifying their real customers. The software can be integrated with any ID graph to find genuine profiles. It also helps them use their data in their work processes by considering analytics and insights for taking appropriate action. Companies can achieve an accurate, cohesive media measurement across different platforms, in real-time. Habu helps users to identify more opportunities to make connections with customers by receiving feedback from them. Moreover, they can even use clicks, conversions, offline transactions, impressions and more to identify the areas from where the best opportunities are coming.