Gupshup

What is Gupshup?

Gupshup is a conversational messaging platform developed by the Gupshup company that enables businesses to communicate with customers across multiple channels such as SMS, WhatsApp, and chatbots. Known widely as Gupshup io, the platform provides APIs and tools to build, deploy, and manage large-scale messaging and conversational experiences. It is commonly used for customer notifications, marketing campaigns, transactional messaging, and automated conversations. With flexible messaging infrastructure and chatbot capabilities, Gupshup is positioned as a scalable communication solution within the broader customer communication software ecosystem, often compared as a Gupshup alternative to other messaging platforms.