Google Analytics
By Google Analytics
Onetime(Perpetual License)
Not Available
Google Analytics is the most popular web analytics tool used for tracking and comparing a website’s traffic and conversion rate of campaigns. It is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques, such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website, and their geographical position. It also provides more advanced features, including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.