ADWARY

ADWARY is a click fraud detection solution that enables companies to discover and prevent invalid clicks on their Google Ads. The solution monitors all types of clicks on users’ Google Ads 24/7, continuously. Users can see the information about the fraudulent clicks over a simplified dashboard in real-time. ADWARY analyses the behaviour of each click to figure out whether it is a man or machine, or is it an honest person or a fraudster. The solution does so by scanning and detecting suspicious patterns in the clicks and then trying to stop them. It even blocks fraud clicks that come from click farms that were paid by the users’ competitors to damage their Google Ads budget. Proxy blocking, IP blocking, Cross-Domain blocking, Geo-blocking and Range blocking are other types of blocking that is possible over ADWARY. Moreover, monthly reports are also sent to companies that contain detailed information about fraudulent activities.