Marg Verfacto

Verfacto is a machine learning tool that helps small and medium eCommerce businesses study customer behavior patterns and take suitable actions to generate more sales. The tool records customer behavior when they add items to their cart, go through checkout, or purchase a particular product. This information helps users predict how customers will behave while shopping and how much they are likely to spend, even before they make a purchase. With Verfacto, businesses can identify products that have positive and negative effects on customers in terms of customer lifetime value, average order value, and retention. They can also see the best cross-sell and upsell options, along with the potential audience for these products among their visitors. The tool helps users see which channels are bringing them better customers based on their predicted lifetime value. To attract more customers, Verfacto also helps prepare data-driven discount strategies.