Marg Simon Data

The primary problem Simon Data is solving for is customer reach. Simon Data is able to extract data from almost any object in your CRM and merge and manipulate the data for advanced segmentation. Simon Data is able to do this well.

The fact that it allows me to manage the information related to the marketing of my company in a safe, easy and fast way is a very valuable option, thanks to this I have been able to design and execute a large number of tasks and very digital marketing strategies. impactful for my clients, generating good results after their implementation, its ease of use is something that is enormously surprising since it allows me to do everything in a fairly simple way, in terms of performance the application is quite excellent, the fact that it allows me to perform multiple tasks It is also quite useful when using it since I can do something simple such as segmenting my target audience, as well as somewhat more complex tasks such as carrying out study and segmentation tests in relation to the activities carried out in a much simpler way.

Basically none, during my use I have not had any problems while I have decided to use this application which for me turned out to be quite a surprise since with other types of similar applications I never got the results that I expected, so I did not have my Very high expectations with this system, however it worked perfectly for me.

It has been a great help to improve all the marketing of my company by allowing me to collect with great simplicity and precision information of interest to my clients that allow me to design and create strategies based on the results obtained, in such a way that my campaigns have a significant impact on my customer segment.

We feed multiple data sources into our email platforms, which would've been challenging otherwise.

Be very clear about your use cases. If you are looking for advanced predictive modeling or user stitching, then this is not the tool for you - if you are looking for something to empower teams throughout your organization to automate and self-serve, then this will change the game!

We no longer have to rely on the data and analytics team to pull customer segments from Looker and upload them to our ESP (Bronto). We are also expanding customization and audience syncs across channels with new integrations like Facebook and AdWords, both of which hadn't leveraged custom audiences prior to us onboarding simon. Simon has also allowed us to more seamlessly integrate email engagement data into our segmentation and targeting, as it is something that we were unable to do prior.

We are also leveraging Simon to do custom email recommendations - prior to this, our emails have been a bit more simplistic - but now, with all of our data in one place, we can really use dynamic templating to target customers!

Consider what data sources you need to integrate and what channels you want to communicate to customers across. These are Simon's sweet spot. Also consider any loyalties you have to existing channel tools in your marketing stack for email, push messaging, etc. and make sure open API integrations are possible so you can hook them into Simon.

Data centralization, single view of the customer, centralized campaign workflow across channels. Simon Data is a cornerstone of our marketing stack and integrates