Marg Prezly

A time saver! Dealing with hi-res images, links, videos, assets, and copy has never been so easy, both for the PR team and the influencers on the receiving end of the release. Helps me escape media list Excel hell. Intended Users-Large Enterprises, Mid Size Business, Non-Profits, Small Business

It is expensive. Maybe it would be even better to have some more options to personalize your page.

I enjoy the fact that I can add all or most of our digital assets to the Story as I create it and that I can continually update it as our productions run.

The possibility to upload content like video or images, without sending heavy emails. You can Send and track multimedia press releases. Manage your media and blogger relations in a CRM for PR and Publish to a dedicated newsroom

It has everything in one place which makes it easy to use

I have not had a problem with this system as of right now.

I love the connections it allows for users

The ability to track engagement and put a face to email clients.

The interface is a little cluttered and distracting.

It can save time if your company is still doing things the "old fashioned way" like using Word and Excel to track and distribute PRs.

Using it for press release distribution. It saves time when sending out PRs to a wide audience

Easy to maneuver software. And is user friendly.

Takes a while to learn the layout of the program

It has allowed us to reach a larger audience

The tool is easy to use, with good background and documentation files, plus easy share with colleagues in an international context.

People working in the business are at the start and growth of this platform, and you can feel it.

Instead of sending out releases it allows you to start real Media Relations, and imporive your contact management.

Not that much to dislike, however I would like to have some things added, like workflow of drafts of releases with colleagues, and some more ease of use of database possibilities.

But that's what you get when you are sitting at a table in a good restaurant: you want to taste some extra dishes and ask for the dessert card...

Make sure to finetune your database(s with contacts before getting started with setting up your news room(s

Clarify in your organisation who will do what and get colleagues involved in the process

Take extra time to update your 'About' boiler plate and corporate branding material

Prepare a database of quality photos of management and key people, logos and other visuals that will be handy when working on a regular basis sending out messages

Create also a list of internal contacts to share messages

Examine linking to the own website and make it into a part of your communication mix

Better visual and integrated press releases, with mail and online quality display, standardised across agencies in an international group

Better exchange and pickup of messages