Marg Optimove
Marg ERP 9+
4.5
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Pricing of Marg ERP-Pharmaceutical Industry Software
Pricing plans
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Optimove Custom Plan
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USD0.00
Perfect for your business requirements and platform usage.
BOOK A DEMO- Email Marketing
- Contact Database
- Churn Management
- Campaign Management
- Multi-Channel Communication
- Channel Management
- Gamification
- Email Marketing
- Contact Database
- Churn Management
- Campaign Management
- Multi-Channel Communication
- Channel Management
- Gamification
Key Specification
| Other Categories: | |
|---|---|
| Deployment: | Cloud Hosted |
| Customer Support: | Phone,Email,Live Chat,Online (Ticket),Business Hours |
| Customization: | No |
| Languages Support: | English |
Who uses Optimove
Company Details
- Company Name: Optimove
- Headquarter: New York,
Optimove Description
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User Reviews
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What do you like best?
Option to build custom groups, user friendly interface
What do you dislike?
Optimove makes unnecessary updates, sometimes it is not obvious how to calculate the required metrics and performance
What problems are you solving with the product? What benefits have you realized?
Efficacy of campaigns
What do you like best?
Segmentation options. Lifecycles. Predictions.
What do you dislike?
User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan.
I would like to have better explanation when the campaign has statistically significant results and when not.
What problems are you solving with the product? What benefits have you realized?
Complete CRM communication. Segmentation, automation, reporting.
What do you like best?
Calendar and ability to visualize what campaigns are running and when. Ability to execute multiple campaigns from the same view -- consistent.
What do you dislike?
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
What problems are you solving with the product? What benefits have you realized?
We're able to target segments of users based off of behavior and likely behavior in order to reduce churn and increase conversion rates.
What do you like best?
Calendar and ability to visualize what campaigns are running and when. Ability to execute multiple campaigns from the same view -- consistent.
What do you dislike?
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
What problems are you solving with the product? What benefits have you realized?
We're able to target segments of users based off of behavior and likely behavior in order to reduce churn and increase conversion rates.
Response from Rony Vexelman of Optimove
Hi JP,
Thank you for your review.
We are glad to hear you value the Marketing Calendar and our capabilities to target segments based on actual and predicted behavior.
We are equally saddened to hear your IP rating has taken a recent hit as a result of too large of an email blast. We are certain that working with our deliverability team experts will help improve your IP reputation and that together with our customer success team you will soon find your IP rating back to its original level.
All the best,
The Optimove Team
What do you like best?
I really like the way of working with Optimove as a tool, it is very intuitive and user friendly.
On the other hand, I believe is a good tool but when you are a level with a high understanding of Marketing or CRM, you are missing some things that are key in order to work.
What do you dislike?
From my view it is limiting my role the following:
- 24 hours delay, not real time.
- Priority list, not possible at the moment to prioritize based on communications channel. Impossible to have an overview of how the target groups and priorities are structured when many people work on the same instance.
- The analysis part is very limited and not giving a certain analysis i.e. we can't attribute the success of a campaign just based on the response rate, this needs to match the reward data (claim rate, usage rate of certain bonus etc.
- Duration of the campaigns i.e. FCA if you set up the campaign for a day (because you don't want these customers to be excluded the day after from other campaigns i.e. Email the day after this audience dispersal in Facebook side so we lose all the effectiveness.
-
Recommendations to others considering the product:
I believe that Optimove is a really good tool for a basic CRM approach, however when you want to go to a high level of segmentation or Marketing and you need to have an overall idea of what's going on in a granular level (multichannel strategy, communications per customer and value of from it... it it is a bit limited.
What problems are you solving with the product? What benefits have you realized?
From my understanding at the moment, we are pretty much using Optimove for segmentation and for pushing campaigns out to the customers.
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Frequently asked questions
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Optimove has 1 plans,
- Optimove Custom Plan USD 0.00
Optimove provides Phone,Email,Live Chat,Online (Ticket),Business Hours support.
Optimove is not allowing Free Trial.
Optimove provides Help Guides,Video Guides,Blogs for the software training.
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