Marg MarcomCentral

The idea of the service they are trying to provide is a good one, but they made a lot of promises during the training period that they ended up coming back and telling us would cost a lot of money to implement.

It is poorly implemented and supported. It seems that the site is down often and functionality often breaks for no apparent reason.

Make sure to get anything they say they can do in writing in your contract.

The ability to allow users to customize their own marketing pieces instead of submitting job requests for each one which in theory would save time for the creative department.

If you have the right staff, MarcomCentral is a great option for templated work with variable components. But, it's not as easy to get set up and create the templates as was presented in the sales demo.

The complexity of the program. You need the right staff if you are creating variable templates, static templates are much easier to get into Marcom Central.

It's all about having the right staff, it's not easy to get running. It's extremely technical and frustrating.

We aren't creating as many ad-hock pieces because the project managers can go into MarcomCentral and create their own customized pieces and deliver a pdf to the client.

Its functionality is quite practical because it gives you the possibility to explore all the functions of the tool in a very useful and practical way. Besides, it is a quite extensive and practical software to increase and improve the marketing ability

I think the inconvenience that I could have while using this software is that you customize the software to handle it in a more dynamic way and your workflow can be complicated and tedious to realize the limitations that this has

improve the way to customize the tool to suit the needs of the company

It is a very practical tool because it allows you to improve the performance and skill in marketing and in the sales work group

The concept of the software itself is great -- use JavaScript as a coding framework to customize print products. Most of the time, for fairly simple tasks, it works fine. (I primarily develop templates, I don't deal much with the fulfillment/admin side so I can't speak to that.

The user guides and other documentation need to be kept up-to-date and expanded. There is a huge gap between the basics that are taught in training, and all the fiddly quirks that come up in actual template development. The forum is a great resource for this kind of stuff, but I would really like to have a source for information and support that doesn't depend on guessing the right search terms to locate a post in which Dan Korn explains how things secretly work and gives us the workaround.

(This is emphatically *NOT* a request for video tutorials. If you do, at least make sure they have transcripts. For the love of all things holy, don't make me watch a 5-minute video to figure out if it contains the 10 seconds of information I need.

Likewise, the new support site *looks* really nice but it is hugely lacking in the information that was on the old help site.

The imposition app's rotating and bleed-collapsing functions are so buggy I've started avoiding using imposition files for things more complex than "put this in the middle of a bigger sheet of paper."

We're solving the problem of distributing properly branded marketing materials to affiliates, and this does indeed work a lot better than "here's some InDesign templates to download, hope you have InDesign, don't change things too much!"

We were able to set up a lot of different forms and processes to meet our needs

Even a few years ago the software seemed dated and in need of updating. Tracking progress was difficult

If you have a fairly standard process/set of processes, this will work well, but if you have a wide variety of projects ensure it can meet all of their needs before implementing.

Project management, keeping things moving to get things done. We completed a lot of projects but it was difficult to see inter-dependencies.