Marg Hull

Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social

The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case.

We connected HubSpot personas and lists to Facebook for dynamic retargeting, better exclusions lists, and automated nurturing funnels with Hull

- nice and clean UX / interface

- easily integrates our different tools and databases

- great support team - super reactive and helpful

- the setting up can be a bit difficult without a data/tech savvy person dedicated to the task

connecting all databases from and information of leads to prospects to customers

The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today.

It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive.

We needed multi-channel tracking in Salesforce and access it all through PowerBI through Salesforce. So far we have set up the model and the data is flowing in as expected. However, after working with it for a while I can see so many more use cases for Hull going forward.

Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it.

It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way.

Hull is our single hub for customer data. It helps us focus on marketing topics instead of data inconsistency.

I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art.

The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment.

Hard to get a grasp, but very powerful.

We can unify our data among all of our tools, from prospection to people using our SaaS. It's really fast and prevents you from taking to much time building your own DB. In our current world, startups like us use so many tools (SaaS and APIs that it can be very hard to keep up with which tool communicates with the other one. Also, it's very painful tu unify data among tools. The thing that Hull does very nicely.