Marg Heron Data

Heron Data helps businesses analyze their users’ financial transaction data and use it to underwrite or engage their customers with analytics or delightful features. Use cases of this software are Business Lending, which calculates cashflow-based metrics and identifies risk flags; and Prequalifying and Underwriting Companies, which does so faster and more accurately using the dashboard. Instead of displaying back messy transaction data, it can delight customers with clean merchant names, icons, and URLs so they can easily identify their spending. It provides financial insights to business customers; helps users with revenue and runway calculations, and spend by category and cash-based P&L. Heron’s lightning-fast merchant detection allows customers to lock cards to specific merchants with more than 99% recall & precision and simplifies customers’ accounting/ERP reconciliation. Secure API ensures data is encrypted in transit and at rest; clear APIdocs and provides sample SDKs for easy integration. Heron’s state