HCL Unica Pricing, Features & Reviews

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for modern enterprise. It includes enterprise marketing automation tools that optimize marketing activities, ensuring excellent customer experience and data privacy features.

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Pricing plans

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Simple, transparent pricing that grows with you. Try any plan free for 30 days.

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Key Specification

Other Categories:	Email Marketing Software Marketing Automation Software Campaign Management Software
Deployment:	Cloud Hosted,Hybrid,On Premise,Any
Customer Support:	Phone,Email,Live Chat,Online (Ticket),Business Hours
Customization:	Yes
Languages Support:	Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish

Who uses HCL Unica

SMEs

Enterprises

Company Details

Company Name: HCLSoftware
Headquarter: Sunnyvale, California United States

HCL Unica Description

HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.

Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.

Unica’s Core Capabilities:

CDP: Unify customer data across touchpoints to enhance engagement and personalization.
Campaign: Build and execute hyper-personalized multi-channel campaigns at scale.
Journey: Orchestrate and measure multi-channel customer journeys in real time.
Deliver: Seamlessly create and manage omnichannel experiences across email, SMS, WhatsApp, push notifications, and social media.
Interact: Provide real-time, personalized offers across inbound channels.
Optimize: Leverage AI to determine the optimal contact strategy for every customer.
Link: Integrate third-party touchpoints and MarTech applications with ease using a no-code platform.
Discover: Gain deep insights into user behavior and online journeys.
Plan: Collaborate effectively to plan, execute, and manage marketing initiatives.
Centralized Offer Management (COM): Centralize creative assets and offers for consistency and scalability.
Insights: Monitor marketing performance through pre-built reporting templates.
Director: Centrally manage all Unica applications, ensuring smooth operations across teams.