Marg Braze
Marg ERP 9+
4.4
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Pricing of Marg ERP-Pharmaceutical Industry Software
Pricing plans
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Simple, transparent pricing that grows with you. Try any plan free for 30 days.
- Cross-Channel Messaging
- Data Streaming & Sharing
- Dynamic Segmentation
- Journey Orchestration & Testing
- Braze Success & Support
- Single Sign-On (SSO) and Teams
- Reporting & Analytics
- SMS & MMS
- Cross-Channel Messaging
- Data Streaming & Sharing
- Dynamic Segmentation
- Journey Orchestration & Testing
- Braze Success & Support
- Single Sign-On (SSO) and Teams
- Reporting & Analytics
- SMS & MMS
Key Specification
| Other Categories: | |
|---|---|
| Deployment: | Cloud Hosted |
| Customer Support: | Phone,Business Hours |
| Customization: | No |
| Languages Support: | English |
Who uses Braze
Company Details
- Company Name: Braze
- Headquarter: New York,
Braze Description
Key Features & Specifications
- Website Visitor Tracking
- Lead Nurturing
- Lead Management
- Landing Pages
- Email Drip Campaigns
- Channel Management
- Campaign Segmentation
- Analytics (ROI Tracking)
- Multivariate Testing
- Lead Scoring
Braze Video
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User Reviews
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What do you like best?
I really like how easy it is to select the users you are sending the notifications to.
What do you dislike?
I don't like that you can't cancel a campaign after a certain time and it gets confusing when you are trying to send it to different time zones.
What business problems are you solving with the product? What benefits have you realized?
I like the organization and targeting that you are able to do with Braze
What do you like best?
Braze is good at managing multiple campaigns simultaneously. It is easy to draft, start, stop, modify, restart, and archive campaigns — the interface is attractive and the campaign creation/management process is pretty intuitive. Collaboration is a strong feature although the dashboard can get messy when a large company holds a single account for dozens of different campaigns.
Targeting options are very sophisticated. Braze uses both event and analytics data from our offerings to let us choose the exact cohort we want to hit. Delivery triggers are similar, but depending on instrumentation of the offering our delivery timing may not be optimal. (We rarely get this right on the first pass.)
Braze has built-in analytics charts and statistics. We use them to get quick insights about campaigns, but feed the data into a third-party tool to understand the results in overall business contexts. Smaller shops may not need to do this, but it is essential when comparing and contrasting multiple data sources and analytics generators.
Overall Braze has a lot of functionality and can serve as a one-stop shop for marketing automation, but because I work for a large company we have yet to fully adopt Braze as we have other tools that are better integrated with our existing systems and processes.
What do you dislike?
One limitation is that once campaigns are launched, Braze does not allow changing conversion events. They do this to maintain data integrity, but in many of our use cases, this does not make sense. However, it is still fairly simple to copy the campaign and then change the conversion event and relaunch. This does mean that we have to sum data to fully see results.
What problems are you solving with the product? What benefits have you realized?
I am a demand gen marketer using Braze to nurture marketing prospects exclusively through in-app messages as we use a proprietary marketing automation tool to send emails. Due to the reporting issue stated above, we have yet to prove end-to-end business impact/effectiveness from our Braze campaigns, e.g. our Braze campaigns show strong "conversion" but we have yet to show that trial registrants are converting at a higher rate.
What do you like best?
Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation.
What do you dislike?
There are a few drawbacks we face due to our company's technical implementation of Braze that prevent us from relying on Braze native assets and documentation to educate the company on how to effectively leverage the tool. Apart from the limitations tied to our technical implementation of Braze, we also experience a gap in the tool's usage when it comes to creating very unique audiences that require pairing multiple property combinations to one event that a user may take in any given digital funnel.
Recommendations to others considering the product:
Know your data. You need to understand what data your company is tracking on digital clients, then you need to analyze that data in a visual report to digest it and understand where users are dropping off in the predefined funnel journeys and where there are opportunities for experimentation.
What problems are you solving with the product? What benefits have you realized?
We are nurturing our digital clients at the right time in their digital journey based on our Segment instrumented data tracking a variety of user interactions on webpages and within product experiences. We are also able to analyze all Braze interaction events alongside our every day Segment data in Amplitude analyses.
What do you like best?
The are growing fast and continue to add features to expland their breadth of offering. They added Web Push to our feature set when we weren't even thinking about these marketing channel.
What do you dislike?
Their account managers could be better at understanding our issues and responding with relevant help.
Recommendations to others considering the product
Look at all of the competition but if you want a fast easy implementation with a growing company, Appboy can help.
What business problems are you solving with the product? What benefits have you realized?
We are trying to drive more customers to our app and keep them there longer. Their easy push and newsfeed solution help us market to our app customer seamlessly.
What do you like best?
Somewhat easy to target audiences, make complex nurture campaigns, and market across different channels (push, email, in-app
What do you dislike?
Product is not there yet and a lot of it needs work (email platform is very difficult to use and not friendly to those who don’t code - mail chimp is much better, and analytics is hard to grab without buying into Currents.
Recommendations to others considering the product
Consider how important email marketing is, and how sophos aged out want your emails to be. Braze emails are not easy to use u less you have a technical coder
What business problems are you solving with the product? What benefits have you realized?
Multi channel marketing solution, especially for a mobile app. We can now target in multiple channels.
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Frequently asked questions
Everything you need to know about discovering, comparing, and choosing the right AI software for your business.
Braze has 1 plans,
- Braze USD 0.00
Braze is the Marketing Automation Software used for the below functionalities.
Top 5 Braze features
- Website Visitor Tracking
- Lead Nurturing
- Lead Management
- Landing Pages
- Email Drip Campaigns
Braze provides Phone,Business Hours support.
Braze is not allowing Free Trial.
Braze provides Help Guides,Blogs,Video Guides for the software training.
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