Marg Akamai Identity Cloud

Akamai Identity Cloud is a customer identity and access management solution that enables businesses to create a personalised customer experience inclusive of proper security features. It is built to provide companies with a scalable infrastructure that they need to engage, convert and manage millions of customers. Also, inbuilt features like customisable registration, consent and preference management, authentication and SSO, enables powerful data analytics and business process monitoring. Moreover, the software helps to improve conversion rates in a seamless way by collecting customer profile related data with dynamic fields. Akamai Identity Cloud can be integrated with marketing platforms to facilitate bidirectional access management as well as personalisation facilities. It also comes with a centralised cloud directory feature and a flexible schema that supports a great amount of customer data. Further, a single sign-in feature within the same promises seamless functionalities. Businesses can also use the particular to gain proper insights for operational intelligence, marketing and security.